Valentina Amenta
Global Creative Director  Copywriter

I’m a Global Creative Director, copywriter, and true advertising nerd on a mission to use creativity not just to grow brands, but to make life a little better, too.

 

A few years ago, I packed up my family and moved to London, where I now work at

Publicis London. Before that, my journey took me through some of Italy’s most dynamic agencies: Publicis Milano, BBDO, FCB, and the independent powerhouse Caffeina.

 

I serve on the board of the Italian Art Directors Club and co-founded SheSays Milan, part of the global network championing women in the creative industry. Along the way, my work has been recognised with awards including Cannes Lions and Eurobest, and I’ve had the honour of judging top international shows like The One Show and Cannes Lions. In 2024, I joined LIA as a Creative LIAisons coach.

 

And when I’m not frantically typing on my keyboard, you’ll find me either trying (and sometimes failing) to keep my plants alive or playing with my two little girls, Matilde and Ludovica.